BOOK A PARTY
Merchant brings together craft cocktails and classic American cookery in upscale digs, making it the perfect place to gather, celebrate, and create unforgettable moments.
Click 'Book an Event' below, enter basic info and our Event Coordinator will contact you right away.
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THE FARMHOUSE TABLE
Merchant’s signature Farmhouse Table spans an impressive 14 feet between two tiled pillars, anchoring your gathering in the heart of the dining space. Guests are surrounded by a vibrant atmosphere with views of our open-air bar, patio, kitchen, and framed by five stunning 10x10 aviation windows.
Crafted from solid white oak, this custom table features Dentil Style crown molding. Vintage-style pendant lamps create an intimate space for a group of 10 to 14 guests.
THE KITCHEN BANQUETTE
The Kitchen Banquette is a sleek, leather-tufted booth that lines the back of the restaurant with prime views of the kitchen’s hot production line. This adaptable space can accommodate continuous group dining or separate into multiple groupings, seating 14 to 16 guests. With open sightlines to our bar, patio, and aviation windows, this area lets guests soak in the full ambiance of Merchant’s dining room.
THE DOTY ST. BANQUETTE
Positioned along Doty St., the Doty St. Banquette offers a stylish, leather-tufted booth with flexibility for continuous group seating or multiple groupings hosting 15 to 20 guests.
Our light green velvet banquette flanks this area providing side-by-side seating for up to 26 guests. With flexibility to reconfigure into smaller groups, this space maintains views of the dining room, bar, patio, and kitchen, all framed by our aviation windows.
THe MERCHANT PATIO
Merchant’s Patio offers a lively outdoor setting with views of the bustling streets of downtown Madison. Framed by greenery and ambient lighting, this space combines an urban vibe with a touch of natural tranquility.
The Patio’s layout includes both seated and standing areas, allowing guests to relax, mingle, and soak in the vibrant energy of the city.
The Patio accommodates up to 40 seated guests, or 60 for standing cocktail receptions. --- This highlights the flexibility and urban charm of the outdoor space, perfect for capturing the feel of Downtown Madison while enjoying Merchant’s hospitality.
FULL RESTAURANT BUYOUT
Merchant’s full buyout includes three banquette areas, two booths, and our communal table, seating 55 to 90 guests with room for additional guests at the bar.
Standing cocktail service can accommodate up to 125, ensuring your group enjoys the vibrant ambiance of Merchant’s bar, patio, and dining room.